Unconventional Thinking

Advertising and marketing for brands that NEED to be extraordinary

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A man sitting at a wooden desk with a coffee mug, notebook, and pen, in an office with blueprints on a whiteboard in the background.

It’s June 2016, and I am preparing to give the most important speech of my entire life.

It’s the final presentation of my Masters in Architecture degree and six years of university education, along with £50k worth of student debt is resting on this moment.

I also know that half of the teaching staff think that I am a genius (and want to give me a distinction) and half of them think that my project isn’t ‘proper architecture’ and that I should be failed outright.

WITH WORK FEATURED BY:

The words "dezeen" in bold black text on a white background.
Logo of Architects' Journal with black circle containing the initials AJ and black text reading Architects' Journal
Black and white logo of RIBA Journal with large bold letters RIBA and J, and smaller text 'The RIBA Journal' underneath.
The logo features a stylized open door with the words 'March Daily' beside it.