THE LODGE, DRAYTON

CGI videos, still images, and floor plans help sell new-build houses off-plan at premium prices.

Project type:

The Lodge, Drayton brings together a Grade II‑listed hall conversion and new‑build homes. The site lies in private woodland on the edge of Norwich.

The brief

The developers Hidden Talents Homes and the architects Ensemble wanted buyers to understand the setting and the quality of the scheme before construction was completed. They also wanted buyers to be able to commit off‑plan at premium prices. MADE BY WOODSMOKE produced the full set of marketing visuals—hero exteriors, interiors, gardens, plot‑level floor plans, flythroughs—and built an interactive site plan for the website.

We built the workflow around change. We used Ensemble’s Archicad model as the foundation so the team could update layouts, materials, and landscaping without starting over. That approach meant the design team, client, and agent could evaluate options in real time and see their impact on both individual plots and the development as a whole. It also ensured consistency across assets: the same geometry, materials, and lighting language carried through everything we delivered.

For stills, I prioritised compositions that help buyers read the space and imagine living there. Exterior views give a clear sense of approach, massing, and the relationship between the new houses, the hall, and the surrounding woodland. Interiors focus on light, finishes, and key sightlines, with enough detail to suggest how rooms will feel without dictating taste. Each image stands alone on a listing and fits seamlessly into a broader gallery.

The flythroughs link those moments, keeping camera paths simple and smooth so the viewer’s attention stays on the architecture and landscape. Colour, weather, and time‑of‑day choices support readability first, atmosphere second, reflecting the premium but practical tone of the scheme. An interactive site plan on the website ties the pieces together. Buyers can explore the site, click into plots, and move seamlessly from a plan to imagery and specifications.

  • Ground floor 3D plan of a new-build house at The Lodge, Drayton. Plan shows the room layout, finishes and furniture.
  • First floor 3D plan of a new-build house at The Lodge, Drayton. Plan shows the room layout, finishes and furniture.
  • Architectural visualisation of Sheringham House at The Lodge in Norfolk. Image shows a new build house made of brick and timber cladding.
  • Interior architectural visualisation of a living room, showing how the space will feel when it's finished.
  • Computer‑generated image of the Sheringham House model for The Lodge, Drayton — showing the difference after the texturing, lighting and rendering stages have been completed.
  • Architectural visualisation of Holkham House at The Lodge, Drayton. Image shows a brick built, new-build house.
  • Interior visualisation of one of the bedrooms at The Lodge, Drayton. Image shows a king sized bed with grey timber panelling, a window and the view beyond.
  • Interior CGI of a principal bedroom at The Lodge, Drayton. Image shows a large bed and a rug, with grey timber panelling, a window and trees outside.
  • Interior visualisation of a lounge at The Lodge, Drayton. Image shows a media unit furnished with a TV, decorative objects and books.
  • Internal architectural visualisation of a modern kitchen, showing materials, furniture and what it will be like to live in the space.
  • Kitchen visualisation of a new kitchen at The Lodge, Drayton. Image shows an island unit with a marble worktop, a dining table and chairs, bifold doors and a garden beyond.

    • The result

    The outcome is a coherent visual language for the whole development. Agents can tell the story clearly, buyers can imagine living there, and the developer can make informed decisions with confidence. Most importantly, the assets supported early interest and off‑plan sales at the level the team set out to achieve.

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