IN POD WE TRUST

In Pod We Trust brought two life coaches together to share honest conversations about change.

Jessica Pidsley in the UK and Sarah C. Albritton in the US wanted a show that felt welcoming rather than prescriptive. Each episode invited listeners into moments that had shifted their perspective, not as neat lessons, but as lived experiences told plainly. The podcast also served a practical purpose for their business. It opened a new channel, widened the audience, and gave potential clients a clear sense of each host’s voice and values.

MADE BY WOODSMOKE supported the project end‑to‑end. The first step was the artwork. It needed to sit comfortably alongside each coach’s existing brand while capturing a shared spirit. The result was clean, confident design that felt human and unforced, with colour and typography chosen to work across podcast platforms and social posts.

Episode production was remote by design. I used Riverside.fm to record both hosts live from their respective countries, keeping setup simple and repeatable. That approach allowed for natural conversation while maintaining dependable audio quality. After recording, I handled editing in Pro Tools, adding intros and outros along with music sourced from PremiumBeat. Light post‑production ensured consistent levels and a polished finish from episode to episode.

Distribution covered the major platforms, including Apple Podcasts, Spotify, and Amazon Music. This meant the show could be found wherever listeners already spend their time. The release plan aligned with the hosts’ broader marketing activity, giving them opportunities for social clips, newsletter mentions, and follow‑on materials.

Taken together, the project delivered a clear, consistent presence in audio. It gave Jessica and Sarah a way to speak directly to the people they wanted to help, and it did so in a format that felt aligned with their practice: open, reflective, and practical.