CREDO x REDCO

Credo Asset Finance backs local businesses by making practical investments possible. Redco, a precision engineering company, faced rising energy costs that threatened margins on power‑hungry CNC and 5‑axis machinery. The case for solar was clear, but the up‑front cost was not. Credo financed a £100,000 installation. At pre‑crisis prices, it would pay for itself in roughly four years. Over the panels’ 25‑year lifespan, it would then deliver around two decades of low‑cost, renewable power. The brief to MADE BY WOODSMOKE was to capture that story in a single, cohesive film.

Production

The production had to move quickly. There was a short window between the panels being fitted and the scaffolding coming down. This gave rare roof access and the chance to stage transitions that tie the system to the shop floor. I planned a “through the roof” move: beginning above the solar array, then cutting into the factory to the machines drawing that power. This shot became an anchor in the edit, connecting numbers to the reality of how Redco works.

The film balances three threads. First, the people. Interviews with Mike, the Managing Director, and Dave, the Business Director, chart the company’s path from its founding in the 1980s to the present. Their voices keep the piece grounded. Second, the place. Handheld coverage on a Canon C70 puts viewers next to the machines. I leaned into the sounds, rhythm, and colour of the factory floor so that the film feels lived‑in rather than abstract. Third, the facts. A short CGI sequence explains the finance and payback cleanly, with simple visuals and clear typography that dovetail with the live‑action footage.

Lighting for interviews was kept soft and even with an Aputure LED and softbox to maintain a consistent, punchy look. Audio was captured on a Rode shotgun and mixed to sit naturally beneath the industrial ambience. Editing and finishing in DaVinci Resolve brought the strands together, with licensed music from Epidemic Sound used sparingly to support pace without stealing focus.

The result

The result is a compact case study that does more than list figures. It shows the decision, the impact, and the character of the business Credo chose to back. The film works on a website or in a social feed and gives sales teams a concrete example to point to when talking about the value of well‑targeted finance.