CREDO ASSET FINANCE EXPANSION

Credo Asset Finance is a local brokerage built on relationships. The team prefer to lend based on what they know about a business, not just a spreadsheet. That approach has helped them grow steadily.

When Credo outgrew their Yarmouth Road premises and moved to a new office near Norwich Airport, they asked MADE BY WOODSMOKE to document the transition. The brief was clear. Create a video that felt true to the company’s values—optimistic, people‑centred, and forward‑looking.

I filmed across multiple visits during the refurbishment and fit‑out. The cadence mattered. I captured the rhythm of progress—spaces stripped and rebuilt, fixtures arriving, a room turning from site to working office. Those details are quiet but they build a sense of momentum, and they let the finished film carry the story of change without resorting to heavy narration.

Voices from across the team anchor the piece. I combine short interviews with the build footage to explain why the move matters. The emphasis stays on the principles that guide Credo’s work: knowing clients personally, backing potential, and building trust over time. The new office reads as a practical expression of those ideas, not a vanity project.

Production choices stay simple and consistent. I keep camera movement measured to match the tone. I keep the edit restrained so scenes have time to breathe. The result is a short, honest account of a business at an inflection point. It works on the website, as a social post to mark the move, and as brand storytelling to share with new clients.