FFOLKESPA

CGI animation and imagery for the launch announcement of The Ffolkes’ new spa in Norfolk.

Project type:

The Ffolkes, near the Sandringham Estate, is a hotel and pub with a lively, open character.

In 2025, the team began building a new spa. Rather than a quiet, rules‑first space, FFOLKESPA took the opposite approach: colourful, social, and built around immersive rituals. MADE BY WOODSMOKE’s computer‑generated imagery (CGI) and animation made it possible to start marketing to guests early.

  • Banner image for the FFOLKESPA project. Showing a 3D generated image of the new spa at The Ffolkes in Norfolk
  • CGI image of the Ffolkes Spa Reception showing the check in desks and products that are available to purchase in the shop.
  • Architectural visualisation of the Ibiza bar at the FFOLKESPA showing the heated loungers and the swimming pool.
  • CGI image of the sauna area at the FFOLKESPA, showing the showers, sauna rooms and spa guests gathered around a wood burner.
  • Architectural visualisation of the cold plunge area at the FFOLKESPA showing the Herbal sauna and cold plunge pool.
  • CGI image of the steam room area at the FFOLKESPA, featuring colourful tiles and planting, as well as someone inside a steam room.
  • Architectural visualisation of one of the treatment rooms at the FFOLKESPA, showing the treatment bed and calm interior finishes.
  • CGI image of the post treatment waiting area at the FFOLKESPA, showing the seating and large windows that overlook the sauna.

    • The brief

    MADE BY WOODSMOKE partnered with architects Ensemble and spa designers Spa Creators UK. The stills and animation helped to clearly convey the vision and support pre‑booking on a dedicated site ahead of completion.

    We built a new 3D model from scratch to translate the design into the Unreal Engine, a real‑time rendering environment. Unreal formed the backbone for lighting and texturing, letting us iterate quickly on mood, colour, and finishes until the spaces felt welcoming and exciting. That decision also gave us flexibility. It allowed the team to refine their design iteratively, enabled testing of camera positions for both stills and animation, and ensured a consistent look across every asset.

    The stills focus on vibrancy and atmosphere, showing the place in motion rather than as a static set. Light and colour do the heavy lifting, giving each frame a warm, confident tone with a little spark. Details stay grounded so the images feel immediate and inviting.

    The animation picks up that same mood and carries it through with an easy, unhurried rhythm. Movement stays smooth and purposeful so the flow feels natural and effortless. Together, the stills and film create a lively, welcoming vibe that makes you want to jump in.

    In post, the edit came together in DaVinci Resolve. Licensed music from Musicbed set a confident, upbeat tone that fits the brand. Consistency mattered too, and each image and the animation feel part of the same family, making them easy to deploy across the website, social media channels, and print.

    The results

    The work delivered against the brief. The assets powered a pre‑booking site, combining animation, imagery, and focused messaging to drive email sign‑ups, enquiries, and early bookings. Performance on social significantly outpaced typical posts from the Ffolkes, driving comments and shares and—most importantly—interest in staying.

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