A website partner with a production studio inside.
What you get
- A signature website build — with production built in, not bolted on.
- A clear brand story your whole team can repeat.
- A fast, high-performance website that does the selling.
- Film, photography, CGI and graphics added where they strengthen the brand, not the noise.
The Problem
Most websites don’t fail because the team lacked effort.
They fail because the story fractures — and never quite lands.
The messaging gets muddy.
The copy says one thing.
The film says another.
The articles drift off-message.
The tone changes depending on who wrote it.
The result is expensive, busy, and oddly forgettable.
The Promise
We build the story, the message, and the website — one coherent foundation your team can stand behind.
Where production helps, we create the assets (film, stills, CGI, graphics) as part of the build — so everything says the same thing, in the same tone.
A defined website build process — designed to feel easy to commission, and satisfying to launch.
Included
- Story + structure workshop
- Message + narrative definition
- Sitemap + page plan (what’s needed, what’s not)
- 3–5 page signature website shaped to what you actually need
- Copywriting included
- SEO foundations + speed by default
- Production where it strengthens the brand experience (film, photography, CGI, branding where needed)
- One seeded article so the site doesn’t launch empty
- Optimised for all screen sizes (mobile, tablet, desktop)
- Publish, tidy, handover
- Hosting and domains provided or set up via your chosen provider (e. g. Kinsta or SiteGround). Ongoing management available after launch if required (care, updates, publishing).
- Optional add-ons to keep building the brand in the eyes of customers and clients
How it works (In phases)
- Message first
- We define the story and the language, so everything else has something to follow.
- Website next
- Structure, copy, design and build — optimised for speed and all screen sizes.
- Assets where needed
- Film / photography / CGI added where they strengthen the brand experience.
- Launch + support
- Publish, tidy, handover — with ongoing management available if required.
Selected Work
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TIZZOREO WEBSITE
A sleek, modern website for Tizzoreo, a global business consultancy.
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ENSEMBLE WEBSITE
A portfolio website for a Norfolk‑based collective of architects, technologists, and creatives.
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FANN2025 WEBSITE
A one‑page website for the 2025 Norfolk and Norwich Festival of Architecture, created for RIBA Norfolk.
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THE LODGE SITE MAP
An interactive site map for The Lodge, Drayton, Norfolk.
Fit
This tends to work best for teams who want a clear story, a strong website, and a sensible process — and who can make decisions as we go.
Good signals
- The project has real stakes (not just a “nice brand refresh”).
- A decision-maker can be involved at key moments.
- There’s room to make something considered, not rushed.
Probably not the right fit
- You want a basic, low-cost site built from pre-made themes and stock photography.
- The work needs unlimited rounds of feedback.
- You’re looking to pick from a menu of individual deliverables.
Pricing (starting point)
Typical range: £5k–£8k+ VAT.
Timeline is usually 6–10 weeks, depending on the shape of the story and what needs making.
If you’re earlier-stage, we can start with a short paid planning step and convert into the full build once the scope is clear.
If you want one coherent story — and a website that tells it properly
Or email hello@madebywoodsmoke.com
🕰️ Fit calls are short. It it’s not the right fit, I’ll say so.