Banner image for the MADE BY WOODSMOKE Websites, Branding and Graphic Design page, featuring a completed website project mocked up on an Apple Display.

Websites, Branding & Graphic Design

From fast, well‑structured websites to compelling branding and everyday design assets, MADE BY WOODSMOKE helps you communicate effectively and connect with your customers.

  • WEBSITES & SEO
  • BRANDING
  • Graphic Design
Image of a completed website project mocked up on an Apple Display screen. Project shown is a new website for Tizzoreo, a global business consultancy practice.

Websites that load fast, read well, and are designed to a very high standard — for real users and search engines alike.

  • Types of websites: portfolio, business, brochure, blog/news, ecommerce, membership, online courses, booking, community, and landing pages
  • Site design and build: clean layouts, accessible typography, mobile‑first structure
  • CMS implementation: WordPress or Squarespace, easy to update yourself
  • Technical SEO: Fast load times, tidy code, proper redirects, helpful snippets for search engines
  • On‑page SEO: clear page structure, good titles and descriptions, sensible internal links
  • Analytics & tracking: privacy‑aware measurement and clear reporting
  • Ongoing support: iterations, landing pages, campaigns and fixes
Image of a completed MADE BY WOODSMOKE branding project for the Chronic Pain Co-Development Hub. Image shows the logo of a person against a computer processing chip with the typography of the brand.

Cohesive branding that scales from a website favicon to a fleet livery.

  • Discovery: audience, positioning, tone of voice
  • Identity: wordmark, symbol, colour, type, layout rules
  • Brand tools: templates, social kits, presentation decks
  • Guidelines: pragmatic standards that help teams stay consistent
Photograph of a completed MADE BY WOODSMOKE graphic design and design for print project. Image shows the Hudson Architects brochure.

Everyday, beautiful design that looks smart and serves a purpose.

  • Marketing assets: brochures, one‑pagers, ads, social graphics
  • Editorial: long‑form PDFs, reports, proposals
  • Information design: diagrams, maps, infographics
  • Production: print‑ready artwork and web‑optimised exports
See portfolio

FROM BRIEF TO LAUNCH‑READY WEBSITE AND BRAND

Everything you need for web design, SEO and branding projects

MADE BY WOODSMOKE manages every stage from the initial brief through to final delivery, with standard services including site design and build, CMS setup, technical and on‑page SEO, analytics, brand identity, and the creation of templates and guidelines.

Mockup of the ENSEMBLE website displayed on a laptop, tablet and mobile phone.

WANT IT ALL IN ONE EASY PACKAGE?

Explore the MADE BY WOODSMOKE Launch Kit Bundle

Branding, positioning, photography, videography, a fast website, and on‑site SEO — all in one bundle.

Find out more about the Launch Kit

MY APPROACH

  • Web development and SEO: Pages that work well on any device, built with simple code and as few add‑ons as possible. Fast to load, easy to use, and clear to read, with solid SEO in place.
  • Branding: Identities shaped by audience and positioning, kept simple and easy to apply. Clear wordmark, colours, type and layout rules, with practical guidelines that keep things consistent.
  • Graphic design: Layouts that make information easy to scan, built with tidy typography and sensible grids. Files delivered ready for print or the web, with source files available when needed.

WHAT YOU CAN EXPECT

Straightforward communication and well‑run projects

Considered design choices with reasons you can share

Reusable assets so work stretches further across channels

Transparent pricing aligned to scope, complexity and timeline

WHY CHOOSE MADE BY WOODSMOKE?

  • Clarity: Language is simple and choices are easy to explain to stakeholders. You’ll always know the why behind each decision.
  • Delivery: Work is planned and predictable, with agreed checkpoints and clear next steps.
  • Performance: Websites load quickly, meet accessibility standards, and use clean, semantic HTML and CSS.
  • SEO foundations: Structure, metadata, and internal linking are set up properly from day one, with clear, privacy‑aware analytics in place.
  • Branding quality: Identity work is concise and practical — wordmark, colour, type and layout rules — supported by guidelines and templates that teams can actually use.
  • Design craft: Readable, purposeful layouts with clear hierarchy, tight typography and sensible grids. Files are delivered press‑ready or web‑optimised, with source files on request.
  • Consistency: A coherent approach across web, print and social so assets feel related and are easy to reuse.
  • Aftercare: Post‑launch support for sensible improvements, small updates, ongoing SEO support and maintenance.

PORTFOLIO

  • Mockup of a completed website on an Apple Display screen. Project featured is the ENSEMBLE website, a website for a group of Norfolk-based architects, technologists and creatives.
  • Close up photograph of the icon used to represent the residential sector.

FAQs

How do you run a website project?

I begin with a conversation to understand your goals, audience, constraints and timings. From there, we agree a simple plan with clear milestones, responsibilities and a shared checklist, so everyone knows what’s next and when reviews will happen. Where it helps, I run short workshops to clarify your brand, product, values and key messages. With those foundations in place, I move through design and build in clear stages, test for performance and accessibility, and prepare for launch with light training and a careful handover. Pricing reflects the agreed scope, complexity and timeline.

Which CMS do you use?

I typically work with WordPress or Squarespace, depending on the brief. We’ll choose the platform that best fits your content, workflows and team, and keep it straightforward to update.

What assets do you need for a website build?

If you have them, a clear brief, brand assets (logo, colours, type) and core copy are a great starting point. From there, we’ll gather or create the visuals, including page imagery, product or team photography, short video where helpful, and any graphics or diagrams. If those aren’t in place yet, I can produce them in house, covering photography, video and CGI, so everything aligns with the design and feels consistent across the site. I can also help develop or refine your brand assets, messaging and core copy so words and visuals work together.

Do you handle hosting, domains and email?

Yes — I can set up or migrate your hosting and domains, and handle your email as well. If you already have a provider or IT partner, I’m happy to coordinate with them.

What about SEO after launch?

I can continue supporting you after launch, from planning content through writing and editing, to publishing updates, refining pages, staying on top of technical SEO, and offering guidance on building quality backlinks.

What files will I receive for branding and design?

You’ll receive logo files in all common formats, along with colour and type specifications and any agreed templates. For print, I supply press‑ready PDFs and can provide collectable source files on request.

Can you work with an existing brand?

Yes, I can refine and extend your existing identity, filling any gaps with the right assets and practical guidance so it all works together smoothly.

How do you price?

I price each project individually, with scope, complexity and timeline guiding the cost. Before any work begins, you’ll receive a clear proposal outlining deliverables, milestones and transparent pricing. If the brief changes, I’ll let you know promptly so we can adjust together.

Typical industry pricing

The ranges below are UK market guide prices to support early budgeting. Your final quote will reflect your project’s specific requirements, complexity and pace.

  • Websites
    • Brochure sites for small businesses: roughly £750–£2,000 for a simple, template‑led build. Higher for custom design and more pages 1 2
    • Custom small business sites: roughly £2,000–£5,000 for a tailored design with stronger content structure, analytics and SEO foundations 3
    • Broader UK guides cite ranges that can reach £10,000+ as complexity increases, plus ongoing hosting and maintenance costs 4 5 6
  • Branding
    • Freelancer or small‑studio identity packages for SMEs often start around £1,000–£3,000. Many UK explainers cite £3,000–£10,000 for fuller identity work with guidelines 7 8
    • Some advisers position comprehensive branding for growing businesses in the £10,000–£40,000 bracket, depending on research depth and deliverables 9 10
  • Graphic design
    • Design for print (brochures, one‑pagers, proposals): commonly priced using day rates. UK snapshots and job‑board medians indicate c. £200–£400/day, with a midpoint around £288/day 11 12
    • Editorial (reports, long‑form PDFs): typically multi‑day work within similar bands; page count, complexity and proof cycles set total time 12 13
    • Social graphics: often priced per pack; UK examples and practitioner guides show ~£150–£500 for a template set, scaling with volume and motion needs 14 15
    • Illustration: varies by style, usage and licensing; commonly quoted per illustration or by day within typical UK ranges 13 16

How I price and next steps

All of my projects are quoted on their own terms, based on scope, complexity and timeline. If you’d like a precise figure for your website, branding or design work, get in touch and I’ll share a short, clear proposal with deliverables, milestones and pricing.

Send a message | Phone: 01603 336005

START YOUR NEXT PROJECT WITH MADE BY WOODSMOKE

Choosing MADE BY WOODSMOKE as your web, branding and design partner sets your project up to succeed. Here’s what you gain:

QUALITY AND DELIVERY

  • Considered design: decisions tied to goals and audience.
  • Robust builds: accessible, fast and maintainable.
  • Clear communication: I keep you informed at every stage.
  • Structured process: clear stages, agreed checkpoints and tidy handovers.
  • Stakeholder-ready rationale: choices explained in plain English you can share.
  • Reliable timelines: scoped work and realistic schedules to avoid last‑minute rushes.

VALUE AND IMPACT

  • Reusable assets: templates and components that travel across channels.
  • Content-first approach: information architecture and messaging before visuals.
  • Fewer revision loops: tighter briefs and staged reviews.
  • Future-proofing: choices that are easy to extend later.
  • SEO foundations: technical and on‑page basics set from day one.
  • Analytics clarity: privacy‑aware tracking configured for meaningful reporting.

SUPPORT AND PARTNERSHIP

  • In‑house production: photography, video and CGI available so visuals match the brand.
  • Practical aftercare: updates, maintenance and ongoing SEO support.
  • Flexible engagement: project pricing with the option for retainers when helpful.
  • Collaboration tools: shared checklists and simple references so everyone stays aligned.

LET’S DISCUSS YOUR PROJECT

If you’d like to look at options for your next site, brand or campaign, get in touch and we’ll assess your needs and choose the right approach.

Send a message
  • Mockup of a completed website on an Apple Display screen. Project shows the completed FANN2025 website for RIBA Norfolk.
  • An image of a podcast artwork project completed by MADE BY WOODSMOKE for the podcast "In Pod We Trust"
  • Photograph of the completed Kent School of Architecture Catalogue project. Image shows the completed, printed and bound book against a neutral background.