THE LODGE SITE MAP

The Lodge at Drayton needed a site map that did more than locate plots. It had to help buyers understand the development at a glance, move smoothly from context to detail, and work just as well on a phone as on a desktop. The brief was to recreate the clarity of a property portal within the project’s own website. The goal was for visitors to explore, compare, and enquire without friction.

I started with an aerial render that communicates the shape of the site. It shows the listed hall, new‑build plots, woodland, and key amenities. Clear, on‑brand labels establish a restrained visual language that belongs to the brand rather than to an engineering overlay. From there, the map became interactive.

Using Squarespace plus a lightweight lightbox plugin, each cluster gained a “+” hotspot that opens concise plot information with images, links to 3D floor plans, and calls to action. The goal was speed and legibility—two clicks from map to a specific home.

I made technical choices to prioritise reliability and long‑term maintainability. The underlying workflow reused the architect’s model so design updates could flow through to new renders without rebuilding. A vertical layout version was built for mobile so tapping targets remain generous and content reads in a natural scroll.

The result

The result is a self‑contained tool that helps buyers orient quickly and dig into the details that matter to them. Agents can reference a single link in conversations. Buyers see each plot in context, explore images and plans, and proceed confidently. The plan feels premium because it helps people imagine life there.