WEBSITE CONTENT FOR NAKED MARKETING

Naked is a marketing consultancy based in Hingham, Norfolk. My brief was to build a practical, durable library of videos for their website and social media channels.

Production

We aimed for breadth and consistency across two shoot days. We captured thought‑leadership pieces from across the team. Recorded client testimonials that spoke plainly about results. And we built a bank of short answers to common questions for the website. The output needed to feel coherent when viewed as a whole but varied enough that the feed would not look repetitive over time.

We planned the day around a tight schedule and a repeatable setup. A Canon C70 provided a clean, cinematic image, with audio captured on a Rode shotgun microphone. Lighting came from an Aputure LED with a softbox to keep faces flattering and the overall look punchy but natural. The entire rig sat on stands and wheels so it could be moved around the office quickly. That mobility mattered. By switching backgrounds between segments we introduced visual variety without changing the underlying look and feel.

The content strategy was straightforward. Team pieces were short and specific, focusing on one practical idea per video. Testimonials were filmed in conversation to avoid scripted delivery and to give clients room to talk about outcomes in their own words. For the website FAQ set, we captured clean, direct takes that stand on their own and stay on point.

Post‑production kept the aesthetic consistent. Colour, audio levels, and titling followed a single template so that each video felt like part of the same family.

The result

In the end, a two-day shoot delivered 60 distinct videos. The library gives Naked a bank of assets to publish over months, with clips that work equally well on the homepage, in case studies, and across social media channels.