MIND WORKPLACE WELLBEING INDEX

The Mind Workplace Wellbeing Index awards recognise organisations that take mental health seriously in policy and workplace culture.

Mind hosted the awards online in 2023, and MADE BY WOODSMOKE produced three short videos celebrating winners in the large, medium, and small categories. The timeframe was tight and the logistics demanding. We filmed at three locations across the country, with one shoot day per film, and a delivery deadline fixed to the broadcast.

My approach prioritised clarity and momentum. Pre‑production focused on the bones of each story: why the programme mattered to that organisation, what changed as a result, and how people across the business felt the impact day‑to‑day. We agreed schedules early, secured permissions, and identified key contributors who would feature. This groundwork kept each shoot lean, and a compact kit let us move quickly without giving up image quality.

At BAM Nuttall we captured head‑office interviews alongside footage on site at the Thames Tideway project. That mix of context and action reflected the scale of their operations. At the University of Southampton we filmed on campus, focusing on practical steps to support staff and how those measures threaded through a large institution. Advocacy Focus, a charity based in Accrington, offered a third perspective. Their film showed how a smaller team can build a culture of care with limited resources and clear intent.

Post‑production was designed around the schedule, and edits ran in parallel with filming. Each piece was refined as soon as media was backed up, and graphics and captions stayed simple and consistent. I delivered the final outputs on time and on budget, ready for the online ceremony and aligned to Mind’s brief.

The result

The result was a trio of concise, grounded films. Each one celebrated the winners in a way that felt specific rather than generic. The featured organisations could see themselves in the work. And, in turn, Mind had material that matched the tone of the awards: practical, human, and forward‑looking.