Architectural Visualisation & CGI
From photoreal architectural visualisation to animated CGI infographics, MADE BY WOODSMOKE makes ideas tangible—building understanding, emotion, and momentum.
ARCHITECTURAL VISUALISATION
CGI & ANIMATION
Architectural visualisation that helps architects and developers test ideas, win buy‑in, and sell your scheme with confidence.
- Exterior architectural visualisations
- Interior architectural visualisations
- Photorealistic 360° panoramas
- 2D and 3D floor plans
- Aerial site plans
- Animated flythroughs
- VR and AR experiences
- Real‑time design iterations
- Social‑ready content for campaigns and launches
Dynamic 3D imagery that sells products, breaks down complex ideas, and engages your audience.
- Concept art
- Animated infographics
- Product visualisation
- Cross sections / breakdowns
- 3D explainers and diagrams
- Estate and building maps
- Motion graphics
FROM 3D MODEL TO COMPELLING VISUAL
Everything you need for CGI and architectural visualisation projects
MADE BY WOODSMOKE manages every aspect of your CGI project, from initial briefing to final delivery. Standard services include 3D modelling, texturing, lighting, rendering, post‑production and delivery.
WANT IT ALL IN ONE EASY PACKAGE?
Explore the MADE BY WOODSMOKE Property Sales Kit
3D floor plans, interior views, exterior views and a short animation — all in one bundle.
MY APPROACH
- Initial consultation I’ll meet with you and your team to understand your goals, audience and constraints. Together we’ll shape a clear, focused brief. Getting the brief right is critical to a successful project, so we take the time to do this well.
- Review of existing materials I’ll assess anything you already have. For product visualisation, that might be CAD drawings or models. For architectural work, it could be your architect’s 3D model, CAD sets or hand drawings.
- Workflow and tools Based on the brief and the look and feel you’re after, I’ll recommend the best approach. That might be real‑time visualisation to explore a model interactively, or a highly detailed pipeline to produce the most photorealistic imagery possible.
- Modelling I’ll build accurate 3D models from scratch or refine and optimise your existing assets. This can include custom furniture, animation for moving elements, and particle effects such as fire, steam, water and smoke.
- Texturing and lighting For photoreal outputs, I use high‑quality scanned PBR materials from providers like Poliigon and Greyscale Gorilla, or create textures from scratch when exact real‑world fidelity is needed. I then set up physically based lighting and add atmospherics (e.g. fog) as required. For concept or sketch outputs, I use toon/sketch renderers with appropriate materials and lighting.
- Post‑production Images are refined in Adobe Photoshop or Illustrator. Animations are edited and graded in DaVinci Resolve, with licensed, royalty‑free music, colour correction and grading, and custom titles and motion graphics as needed.
- Delivery You’ll receive final imagery and films in the right formats, optimised for your platforms and uses.
WHY CHOOSE MADE BY WOODSMOKE?
- Expertise: Extensive experience as a CG artist, trained as an architect, with a clear eye for imagery. I have a strong background in modelling, texturing and lighting, along with a clear understanding of what makes a great image. I was the recipient of the prestigious RIBA President’s Medals Serjeant Award.
- Quality equipment and software: Powerful computers, industry‑standard software, and high‑end rendering engines.
- Personal Approach: Your vision comes first, with consistent updates throughout production
- Reliable Delivery: Deadlines are respected and schedules met without sacrificing quality.
- Transparent Pricing: Pricing is clear and simple, with strong value for the quality provided.
PORTFOLIO
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FFOLKESPA
CGI animation and imagery for the launch announcement of The Ffolkes’ new spa in Norfolk.
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THE LODGE, DRAYTON
CGI videos, still images, and floor plans help sell new-build houses off-plan at premium prices.
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CREDO x REDCO ANIMATION
A short animation to explain the Credo x Redco solar panel project
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GEORGIAN HOUSE, HOLT
Two matte-painted 3D images of a new house in Holt, Norfolk
TRUST AND CREDENTIALS
Architecturally trained: First Class undergraduate degree (RIBA Part 1) and Distinction at Masters (RIBA Part 2).
Recipient of the Royal Institute of British Architects President’s Medals Serjeant Award (2016) for The Company.
Seven years of architectural training with eight years producing advertising content for brands.
FAQs
What is architectural visualisation and how is it used by architects and developers?
Architectural visualisation turns drawings or BIM models into photorealistic imagery so people can sense the character of a place before it’s built. Architects use visuals to communicate schemes and explore design options. Developers use imagery to market homes off‑plan and make sales to prospective buyers. Stakeholders use images to understand proposals and give clear and timely feedback. With seven years of architectural training, I use computer generated imagery (CGI) to create visuals and animations that show what a building will feel like.
What files do you need to start a CGI project?
I usually build my 3D models in‑house from your CAD PDFs, clean sketches and schedules. This gives precise control over geometry, materials and optimisation, and keeps the scene lightweight for fast iteration. I can also your work with your designer’s existing Revit, ArchiCAD or IFC files when that’s the more efficient choice – subject to the model meeting the required standard. A short brief, drawings, site context and a materials outline help me estimate quickly. My process stays adaptable so later design changes drop in cleanly rather than forcing a rebuild.
How much does CGI cost and what affects the price?
Costs vary mainly with time and complexity. As scope expands, more hours are needed to model, light, animate and iterate, so price increases. Complexity comes from geometry, the level of realism, the number of views or minutes of animation, the volume of revisions, and deadlines. In short, the same principles apply to CGI for brands and products as well as architectural visualisation.
Industry pricing — CGI services (reference ranges)
These are industry reference ranges to help with early budgeting. Final pricing is always scoped project‑by‑project based on brief, complexity, timeline and review frequency — the aim is to right‑size for the outcome. Note: many sources quote in USD; GBP equivalents vary with exchange rates.
- Concept art: ~$200–$1,000+ per piece (currency per source); higher for premium artists[1][2]
- Animated infographics and 2D/3D explainers: typically £3,000–£15,000 per finished minute, with complex briefs reaching £20,000+[3][4][5]
- Product visualisations (stills): UK guidance typically spans ~£100–£1,500 per image for straightforward product renders, rising into the low thousands for complex lifestyle hero shots, with broader published ranges noting £50–£10,000 depending on quality and scope. [6][7]
- 3D cross‑sections / breakdowns: often priced similar to detailed stills; simple 3D floor or cut‑away plans start around £300 per plan[8]
- Estate or building maps and 3D diagrams: scope varies from illustrated plans to fully modelled site plans; scope and effort depend on area covered, level of detail and deliverables [9]
If you share a short brief, I’ll return a tailored estimate so you’re not budgeting off generic ranges.
Industry pricing — architectural visualisation (reference ranges)
Below are a list of industry reference ranges for architectural visualisation projects. Final pricing is always scoped project‑by‑project based on brief, complexity, timeline and review frequency.
- Static stills (exterior/interior): common UK starting points around £400 per exterior image and £650 per interior image, with broader ranges from ~£300 up to £3,000+ per image depending on scope and quality. At the top end, flagship imagery can reach £10,000+ per image[1][2][3][4]
- 3D floor plans: typically £300 per floor in UK guides, with broader ranges £250–£500[5]
- Aerial site plans: international guides place aerial rendering around $1,000–$1,600 USD per image, with some providers starting at $499 USD. GBP equivalents vary with exchange rates[6][7]
- Animation: mid‑market UK guidance and studio round‑ups commonly land between ~£2,500 and £15,000 per finished minute, with premium work above £20,000+ per minute. International guides show ~$10,000–$16,000 USD per minute and entries from ~$2,500 USD[8][9][10][11]
- Interactive VR/AR: often scoped as bespoke packages; reference guides place many projects in the low‑ to mid‑thousands[12]
If you share a short brief, I’ll return a tailored estimate so you’re not budgeting off generic ranges.
How I price
I price by project rather than by image. The goal is to scope the outcome, then structure the work so time is used well and assets work harder. Wherever possible, one strong master model underpins multiple deliverables — hero visuals, detail sets and options, short form animation, 3D plans, and social media cut‑downs — so you get more value from each round of modelling and look‑development. When a brief needs a range of options, I plan the sequence to minimise re‑work and re‑render time. This approach keeps quality high, absorbs design changes cleanly, and makes budgets go further.
How long does CGI take from brief to delivery?
Timelines vary with scope and deliverables across both architectural visualisation and broader CGI work. Small, well‑defined tasks can complete in days once a base model or clean inputs are in place, while fuller programmes — multi‑unit developments, complex exterior sets, product campaigns, or animations — typically take weeks. Because my pipeline is change‑ready, I can update imagery quickly as designs evolve and deliver in sensible batches for review and approval.
What affects schedule most is the volume of modelling and the number of unique elements, the level of realism targeted, how quickly decisions are made, and third‑party dependencies such as brand or planning approvals.
What speeds things up most is clear, locked inputs at the start (drawings, models, material schedules), a single point of contact, batched feedback at agreed checkpoints, early agreement on key cameras and mood, strong reference packs for materials and FF&E, access to existing BIM or clean CAD, reuse of approved assets across views, quick decisions when trade‑offs arise, and using realtime previews for look‑development and framing before committing to final high‑res outputs.
Share a brief and ideal completion date, and I’ll propose a timeline with clear milestones aligned to your scope.
Do you create both still images and animations?
Yes. One master model can provide content for your website, brochures and social media so the look stays consistent across channels. My preferred approach is to build a clean master model in Cinema 4D, render still imagery with Chaos Corona, and use Chaos Vantage for animation. I can also produce stills and animations in Unreal Engine when that is the right fit for the brief. If you already have a model, I can work from it as long as it meets an appropriate presentation standard (clean geometry, correct scale, sensible hierarchy, and the required level of detail).
Can you produce product visualisation without a physical prototype?
Yes. I can work from CAD files or clear reference photos to create a 3D model, add realistic materials, and light it so it looks real. From one product model, I can supply:
- Packshots: clean images on a plain background for websites and listings
- Lifestyle images: the product shown in a setting so people can picture it in use
- Colourways: the same product in different colours or finishes
- Turntables: a short loop where the product rotates so you can see it from all sides
These are delivered in formats ready for e‑commerce, campaigns and social media.
What’s the difference between white‑card, design development and marketing‑grade imagery?
White‑card keeps materials neutral and lighting simple to quickly pick viewpoints, test massing or product form, and try initial lighting ideas without the distraction of detail. Design development adds accurate materials, lighting studies, and clear options so teams can judge the intended look and make decisions. Marketing‑grade imagery is fully art‑directed and ready to deploy, with styling tailored to the audience: for architecture, that can include people, planting, context and furnishings; for products, brand‑matched finishes, props, reflections and small details. The goal is to tell a clear story and stay consistent across web, print and social media.
CASE STUDIES AND GUIDES
Read a case study: The Lodge, Drayton
Discover how MADE BY WOODSMOKE helped developers Hidden Talents Homes sell off‑plan at premium prices.
Read the comprehensive guide to architectural visualisation
Explore MADE BY WOODSMOKE’s guide to commissioning CGI and architectural visualisation.
BEGIN YOUR NEXT PROJECT WITH MADE BY WOODSMOKE
Choosing MADE BY WOODSMOKE as your CGI and architectural visualisation partner sets your project up to succeed. Here’s what you gain:
QUALITY AND DELIVERY
- Superior visual quality: I deliver high-end renders with photorealistic details and accurate lighting, ensuring your vision comes to life.
- Technical proficiency: With years of experience, I’ve mastered complex 3D software and rendering technologies to create stunning visuals.
- Specialised knowledge: My expertise spans multiple areas including architectural visualisation, 3D infographics, and product rendering, allowing me to adapt to your specific needs.
- Streamlined workflows: I’ve developed optimised production pipelines that save time, reduce errors, and ensure consistent quality.
- Clear communication: I maintain transparent communication throughout your project, keeping you informed at every stage.
- Realistic timelines: My experience allows me to accurately estimate completion times and meet deadlines consistently.
VALUE AND IMPACT
- Appropriate resource allocation: I have invested in the proper hardware, software, and continuously upgrade my skills to handle your specific needs efficiently.
- Fewer revisions: My attention to detail and understanding of client needs typically results in fewer correction rounds, saving both time and money.
- Long-term value: I create high-quality 3D assets that can be reused and repurposed for your future marketing materials.
- Innovative solutions: I often suggest creative improvements to initial concepts, enhancing the final outcome of your projects.
- Artistic vision: I take time to understand and enhance your creative direction while maintaining your brand identity.
- Style adaptability: My portfolio demonstrates versatility across different aesthetics, ensuring I can match your desired style perfectly.
- Future-proofing: I create assets that can be adapted to emerging technologies, protecting your investment.
- Cross-platform compatibility: I ensure your 3D content works seamlessly across all required platforms and devices.
- Technical support: I provide ongoing assistance with technical issues and future modifications long after project completion.
- Enhanced brand perception: My high-quality 3D content elevates your brand image and perceived value in the marketplace.
- Competitive advantage: Working with me helps differentiate your product or service with superior visual content that stands out.
LET’S DISCUSS YOUR PROJECT
Let’s explore how we might work together. Share a little about your project and timings, and I’ll suggest a simple way forward.
